And no, we’re not talking Supertramp, or even FIFA boss Sepp Blatter and the World Cup. We’re talking about Sony and the debacle in April 2011 when their PlayStation Network was hacked and the security of an estimated 100 million records was breached, including data from more than 700,000 Australians. User names, passwords, credit card […]
Media Hack vs PR Flack
June 8, 2011 By Leave a Comment
A recent column in The Australian newspaper by Dan Kaufman has sparked an interesting debate in the blogosphere between journalists and PRs. The column, entitled “Editors are grumpy with PR people for good reason”explored the newsroom’s side of the minefield between PRs and journalists.It was quickly followed on ad industry website Mumbrella with a reply by […]
Now Close That Sale!
September 13, 2010 By Leave a Comment
Written by Penny Votzourakis and Anne Miller Monday, 13 September 2010 00:51 The 3-Minute Decision (Part 4) The three minutes are up … and you’ve impressed your prospect, all unconsciously of course! Now communication and presence take over in the sales process. Your words must be professional and powerful but should be pitched at the same level […]
5 Criteria For Image Building
September 6, 2010 By Leave a Comment
Written by Written by Penny Votzourakis and Anne Miller Monday, 06 September 2010 09:45 The 3-Minute Decision (Part 3) We now know the customer has just three minutes to decide whom he will trust … and it’s all done unconsciously. So how do you decide what image you need to reflect to your prospect? There […]
The 3-Minute Decision
August 15, 2010 By Leave a Comment
Written by Penny Votzourakis and Anne Miller Sunday, 15 August 2010 09:10 You Have Less Than 3 Minutes To Sell Yourself Imagine this … you’ve walked into a room filled with people you don’t know. Some are talking, some are listening. How do you feel? What do you think? Can you figure out the pecking […]
Working With Gen Y
June 22, 2010 By Leave a Comment
Written by Anne Miller Tuesday, 22 June 2010 01:34 The Essential Generation For Your Business Here’s a common tale from employers that I guarantee you’ve all heard … Gen Y are just impossible in the workplace. If you don’t keep them busy they’re either texting someone or on Facebook! And once you’ve got them trained, […]
Your 4 Online Choices
June 2, 2010 By Leave a Comment
Written by Anne Miller Wednesday, 02 June 2010 10:26 Online Marketing … Feeling Confused? You’ve decided that marketing online will be useful for your business … now which type should you choose? 1. Corporate website – there’s no debate. Whatever you do online, you MUST have a website for your business. Debating in the 21st […]
