JTB crafts its Stakeholder Relationship strategies by defining your stakeholders as “those groups without whose support the organisation would cease to exist”. Put simply – fail to maintain your stakeholder relationships and your business will most likely fail.
JTB Stakeholder Relationship strategies utilise the proven strategies of NLP, language of influence and persuasion, and reading human behaviours.
Some examples of company stakeholders that we will account for in your Stakeholder Relationship strategy include:
- Customers
- Employees
- Suppliers
- Creditors
- Government
- Trade Unions
- Community
- Owner
- Shareholders
It isn’t enough to have a great product or service and think for a moment that it will be sufficient to deliver your business the returns you planned.
Managing stakeholder relations spans not just knowledge of your target market, it extends to identifying and learning what their needs are. Understanding and preparing to meet these needs is often the missing link in improving relationships, maximising market penetration, and taking your sales results to the next level.
JTB has extensive experience in stakeholder management, media, B2B and B2C. Our services and expertise were born from a background in consumer purchasing and analysis of social habits including demographical, psychographic and firmographic segmentation. These are essential tools in determining where you should focus your precious resources to achieve the best returns.
If you are looking at a new market or wish to grow an existing market, can you be without an in-depth understanding of all stakeholders’ needs?
