√ Not getting the cut through;
√ Unclear about what is keeping your clients awake at night;
√ Struggling to identify your unique point of difference;
√ Amazing product or service but uptake is below budget;
√ Need to do more with less;
√ Return on investment is not meeting target.
Aligning your sales and marketing processes seems like an obvious business strategy, but the assumption that marketing as just “Advertising and PR” can be a mistake that can cost a fortune and sabotage a company’s progress towards high profitability.
JTB Consulting will assist you to formulate and implement a marketing strategy that will build better stakeholder relationships, deliver product/service solutions that meet customer demands, provide superior ability to respond to the markets needs and build greater organisational competitiveness.
Our strategic approach will look at: your value proposition; point of difference; potential sales channels; stakeholder matrix; key messages; and long-term sustainable business growth.
JTB Consulting has client experience across: Business to business (B2B), Consumer marketing (B2C), and Government (B2G). Through experience and long term client relationships, we know and understand the sector differences and the need to tailor strategies, tools and techniques to meet the requirements of each stakeholder group when creating both traditional and digital marketing strategies.
Our offline marketing experience has covered a wide range of marketing tools and mediums including sales collateral, point of sale material, direct mail campaigns, annual report and investor prospectus compilation, promotional activity, event management, brand development, and experiential marketing campaigns.
As many businesses look to explore and dominate online markets we recognise that your next client or sale is only as far away as a computer or mobile phone. Online marketing is now an integral part of any business plan to “grow tomorrow’s business today”.
We offer extensive experience in online marketing including: delivery of Electronic Direct Mail (EDM) campaigns, website development, viral marketing, social media, mobile aps and advertising and promotions. JTB and their network of industry experts can provide an in depth portfolio of digital marketing services.
