√ Stakeholders don’t know what you stand for;
√ Brand is not adding equity;
√ Potential clients are not seeking your brand;
√ Not achieving the leverage you are after.
Although brand development is by no means a new idea, today consumers have more access to information and more choices than ever before. The result is higher expectations, and the brand’s message must captivate the consumer immediately. With 70% of all purchase selections being based on emotion, your brand is critical to your bottom line.
Companies seeking to experience long-term success will have to create the most compelling, relevant, and consistent brand experiences for their customers.
“Your brand had better be delivering something special, or it’s not going to get the business.” – Warren Buffett
Your brand is the heart of your business, the emotional connection to your customers. It is built through a cumulative experience of your product or service. The strength of your brand is driven by your stakeholder’s perception of your: value proposition; points of difference; service and quality.
JTB Consulting has a wealth of experience in brand development, re-branding, brand positioning, trademarking and co-branding, including both independent brands and positioning of a parent brand while maintaining the integrity of the individual business unit brands.
We have worked with organisations such as IT, APN Australian Publishing, Peanut Company of Australia.
JTB can create a brand that reflects your story. By focusing on the strength and values your product and service provides to the market, we can then assist you to take that brand and its value proposition to your stakeholders.
