Written by Anne Miller
Thursday, 23 September 2010 02:04
Be Yourself, Be Authentic, Be Funny
News Limited newspapers in Australia recently ran a tech story headlined “Social Media’s Trendy, But Does it Lead To Sales?”
The author, Nick Gilbert, pushed a simple message for small business: “Keep it real” and gave a few examples of business owners who have made Social Media work for them.
If you have read the earlier news posts on this website, you’ll know that we’ve been saying for a while that Social Media such as Twitter / Facebook etc will work … but so long as you speak in an authentic voice and make sure your posts aren’t boring!
The newspaper story also pushed this line … but listen to some of the results they noted:
- “I get either a client enquiry or an actual client at least twice a week”
- “We spend about 90 per cent of our time and efforts on Facebook. It’s a far more dynamic channel for us to communicate with our client base.”
These are real Aussie businesses making real results from Social Media.
But as the story noted, they have each developed a strategy that means they are selling by “not selling”.
Except for those few extremely funny video ads that “go viral”, no one enjoys reading advertising.
No one will re-post, “like” or re-tweet a blatant ad (unless they’re friends with the business owner!)
However they will repost information they find is interesting, that they haven’t heard before, a joke, a funny story, a handy hint, a quirky photo etc
So to pass Social Media 101, repeat slowly after me … “Don’t Be Boring!”
- Read the full story by Nick Gilbert here
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